Effective decisions require more than data alone—they require the ability to ask the right questions, measure what matters, and translate evidence into action.

I founded Arctic Tern Strategies to help organizations do exactly that.

I am a public health researcher and strategist with more than 15 years of experience helping organizations understand what works, why it works, and what to do next. As an evaluation, analytics, and public health professional I thrive when I’m helping organizations understand program effectiveness, improve outcomes, and make informed strategic decisions. My work sits at the intersection of program evaluation, behavioral science, public health, health communication and data analytics, allowing me to bring both scientific rigor and practical business insight to every engagement.

Throughout my career, I have worked with health and wellness organizations, employers, nonprofits, and mission-driven organizations seeking to better understand the impact of their programs and investments. I specialize in turning complex data into clear, actionable insights that support leadership decision-making, strengthen measurement strategies, and demonstrate real-world outcomes.

My approach is grounded in a simple philosophy:

Measure what matters. Improve what works.

Rather than focusing solely on reports and analyses, I help clients answer fundamental questions:

• Where are we today?

• What outcomes are we trying to achieve?

• How will we know if we're making progress?

• What should we do differently moving forward?

Through a combination of evaluation science, research methods, statistical analysis, and strategic planning, I help organizations build evidence that supports smarter decisions and stronger results.